As manager to a team of designers and freelancers I oversee the design and execution of all marketing and design initiatives across the Kerten Hospitality portfolio, which includes two bespoke hotel brands, five food and beverage brands, and one flex-office brand. In this fast paced environment my role focusses on managing creative projects to ensure a cohesive image that reflects each brand’s unique identity. This encompasses website design, styling photoshoots, social media content, print materials, branding, wayfinding and signage.

I am entrusted with the responsibility of preserving and managing the visual identity of the Kerten Hospitality corpotaye brand, while providing dedicated support to their extensive collection of bespoke hospitality brands. 

• Project Management
• Photoshoot styling
• Style guide development and branding 
• Social media management
• Art Direction
• Creative Direction
• Creating strategy proposals for the acquisition of new hotels
• Management of all company and hotel templates 

As an integral part of the marketing and PR team at Odyssey Hotel Group (OHG), I play a crucial role in preserving the integrity of the OHG brand while delivering impactful content and marketing materials for their portfolio of 22 hotels spanning across Europe. My responsibilities encompass a wide range of tasks, including creating engaging print and digital materials, designing captivating visuals and animations for social media, managing templates, providing sales and event collateral, and establishing comprehensive visual guidelines for both the OHG brand and its individual hotels.

With OHG’s strong emphasis on storytelling, my focus lies in crafting exceptional designs that authentically convey the unique atmosphere and purpose of each hotel. This entails creating designs for various target audiences, whether they seek premium experiences or select-service accommodations. Through meticulous brand ownership, I ensure a consistent and strong brand presence in the hospitality industry.

I am entrusted with the responsibility of preserving and managing the visual identity of the Odyssey Hotel Group brand, while providing dedicated support to their extensive collection of 22 Marriott, IHG, and Accor hotels. 

• Style guide development and branding 
• Content creation: motion graphics, brochures and information memorandums
• Social media content
• Designing various print materials for 22 hotels, various F&B outlets, and events 
• Supporting sales with print and digital collateral 
• Creating strategy proposals for the acquisition of new hotels
• Creation and management of all company and hotel templates 

In the period spanning from January to December 2022, I had the opportunity to join an exceptional group of marketing experts in telling the  Biller story. Biller, a fin-tech startup based in Amsterdam, introduced an innovative AI-powered Buy Now Pay Later payment solution tailored specifically for B2B E-commerce. Throughout this exhilarating and fast-paced journey, I dedicated myself wholeheartedly to the visual identity of the brand.

 As an integral part of the marketing team, I played a crucial role in safeguarding the Biller brand. This encompassed various responsibilities such as crafting engaging content, designing captivating visuals for social media, managing the website, providing sales and events collateral, and establishing comprehensive visual guidelines for both the product and the brand. From a visual perspective, I diligently supported the company in all visual aspects of communication, ensuring that the essence of Biller’s core values was effectively captured and conveyed.

Towards the end of 2022, the product underwent a significant transformation as it was fully acquired by a Norwegian bank and subsequently rebranded as a white-label payment method. This development rendered the entire brand and marketing team redundant, bringing our collective efforts to an end.

Gate keeping and owning the visual voice of the entire brand

• Style guide development
• Website management and page building
• Content creation: motion graphics, infographics, blogs and white papers
• Social media campaigns
• Targeted adverts in HTML 5
• Sales and partnership material including presentations
• Animation and motion graphics
• Creative direction product UX design
• Event deliverables
• Infographics

Colliers is a leading real estate advisory and investment management company that provide strategic advice for real estate owners and investors.

• Strategy proposals, bids and pitches
• Brand development and web design for external clients
• Digital content creation
• Data visualisation
• Infographics
• Presentations
• Motion graphics an video editing
• Stand design

In in early 2020, after 3 years of being a senior graphic designer at Colliers, i was promoted to creative lead. My additional tasks included Art direction, coordination and distribution  of all design requests and complete stakeholder management.  

Sana Commerce is a B2B e-commerce platform built for SAP and Microsoft Dynamics.

• Gate keeping and owning the visual voice of the entire brand
• Style guide development
• Content creation: motion graphics, infographics, blogs and white papers
• Social media campaigns
• Targeted adverts in HTML 5
• Sales and partnership material including presentations
• Animation and motion graphics
• Event deliverables
• Infographics

Full service advertising and marketingagency with a primary focus on pharmaceutical brands such as Bayer, Pfizer, Roche, MSD, Adcock Ingram, Johnson and Johnson’s and Moderna.

• Strategic marketing campaigns
• Creative concept development
• Design of all deliverables for full 360 brand roll out for both on- and off-line including: brochures, billboards, infographics, print advertisement, presentations, event booths, corporate gifts and packaging
• Point-of-sale design
• Video creation & editing
• Corporate identity & stationery